QR Code stands for Quick Response Code, and it’s a form of 2D barcode that can contain links to text, images, or other kinds of data. It works by using algorithms to translate digital data into patterns of black and white, which are readable by smartphones and other devices that have the appropriate software installed on them (including some digital cameras).
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How Does a QR Code Work?
This two-dimensional barcode consists of numerous rows of parallel black modules on a white background, each of which represents a binary digit (either 0 or 1). In each row, every black module either represents one bit or several bits from some larger set. A QR code contains all that information so that your phone or any device with an image scanner can read them.
Why Use It?
The purpose of using codes is to give people more information about something. For example, you can use them to tell customers where they can buy a product or service. You could also hand out these codes when customers purchase an item so that they know where they bought it from, which product they purchased, and any discounts or other deals available on your website.
Codes have become one of those technologies that you should consider using in your business, just because so many people have their phones with them anyway. A money order service like Western Union could hand out codes that allow buyers to download money-order templates to their phones. If someone makes their own order, they could generate a code for that as well.
Are They Safe to Use?
It’s easy to dismiss QR codes as just another shiny new technology, but it’s their usefulness that sets them apart. The codes aren’t only for sprucing up marketing campaigns; they also have an important role in driving sales at physical stores. A QR code can help your business in the following ways:
• Provide information about your product, brand, or business: QR codes aren’t just for coupons or deal sites; you can use them to inform customers about your product, too. With the information in your code such as ingredients, warranty details, reviews, and more, shoppers will know exactly what they’re getting when they make their purchase. In addition to increasing customer satisfaction, these codes are great for increasing conversions if people take the time to read them.
• Drive sales at brick-and-mortar stores: While many companies shy away from mobile advertising, there’s no reason to completely ignore smartphones as an option. Codes are great for sending customers to company websites where they can then browse products, complete transactions, or get more information. In addition to driving customers to your store in person, you can also entice them to visit by including coupons or discounts on a QR code that they scan from their phones. You are likely to come across a QR code anytime you see an advertisement. The most common places they pop up include bus stops, magazines, newspapers, posters, etc. Also, on products sold at grocery stores where you may need to scan product or warranty details.
