Instagram is the exclusive marketing platform you should embrace for your growing business without hesitation. It has that much marketing potential to take the business to greater heights. Instagram has rapidly transformed into something other than merely a photo-sharing visualizing platform since Facebook purchased it. Furthermore, it has nearly 500 million active users. Yet, amidst enormous uproar on Facebook or other social media channels, Instagram remains modest and polished. This is yet another consideration for Instagram’s attractiveness as an advertising medium.
More advertisers are taking advantage of its features, such as Instagram Stories and Reels, to uplift their presence. Currently, Instagram Reels usage is on the hype among marketers to promote their brand more expressively. However, marketers prefer to buy instagram reels likes to broaden their brand’s reach and build a strong reputation. So, now you have a precise idea of how to grow your business. But, know that it matters to follow Instagram marketing trends to increase engagement, gain followers, and drive sales. As a result of following trends, businesses can reap several benefits and increase their ROI.
Here in this article, let’s look at the important Instagram marketing trends you should take advantage of.
Table of Contents
Instagram Stories Extending Its Time Limit
Technological growth has brought many changes in our lives and paved the way to evolve incredible features on the platform. For example, stories are one of the most notable features when you open the Instagram application. When this feature was embarked, it was only 15 seconds of chunks of longer videos. However, as it is gaining close attention among people, the platform is testing 60-second stories. So now there is no time limit of 15-second segments, and you can effectively utilize sounds and effects in 60-second Stories videos. In addition, it states that there will be no interruptions for the viewers who watch your Stories. Therefore, in a fresh new way, you can create a story that grabs the attention of your intended audience.
Instagram Link Stickers
As of now, link stickers are the newest interactive stickers that you can include in your Stories to uplift your business presence. Link stickers have a structured appearance of a rectangle box with a URL on the background. Viewers will be directed to the specified website when they click on the sticker. Initially, when link stickers were launched, it was essential to leverage Trollishly for brands to extend profile reach and boost their followings. It’s because when it was launched, it only allowed access to users with more than 10000 followers on their profiles.
When it comes to stickers, businesses are already relying on swipe-up features and including links in their Instagram Stories. However, businesses should be more thoughtful of their decision to use interactive stickers. The swipe-up feature ended in August, and more exciting brand-new ways are evolving on the platform to get audience attention. Use the recently evolving features and stay upon trends to ramp up on the platform.
Instagram Reels Rapidly Growing
Instagram Reels was first launched in 2020 and is currently used in over 50 countries. It is an excellent option for everyone to capitalize on trends and challenges. To build your audience on Reels, it is crucial to create the content that the audience loves the most. You can get the trending ideas on the explore page and create Instagram Reels content that strongly impacts your brand among the audience. It is also crucial to stay current on the platform’s recent happenings. If you have any creative ideas, create Instagram Reels and upload them on the platform to transform them into a trend. In contrast, it is more valuable to share informative content on Reels because the Reels content will reach prospective customers. For the wildest reach of your Reels, you can start to utilize Trollishly and best build your audience. It is a great option to build a strong community for your brand.
Consider Live Streaming
Instagram Live is one of the most valuable features for brands to scale up their online presence and build a loyal following. As per the studies, more businesses are leveraging Instagram live to boost their brand’s conversation. In contrast, live streaming is the safest for social interactions and gaining immense popularity. Now, as the Instagram user base reaches over 1 billion, ensure to go live when your potential customers are active on the platform. Also, make your live streaming more interactive by conducting the Q&A sessions with your viewers and actively replying to their comments. While the viewers clarified their doubts, it would drive more sales and reach the stage of success.
Niche Influencers
As with following the trend and being authentic, businesses must collaborate with potential niche influencers. Influencers are the real people who hook the audience’s attention through their continuous effort to post various content on the platform. They have the potential to present your brand in a new and creative way. So, if you plan to partner with the influencers, the first step is to know the types of influencers. There are various types of influencers, from Nano to celebrity influencers. For a better engagement, make sure to choose the influencer who is relatable to your business requirements and budget.
Wrapping It Up
Instagram is updating a lot and continuously adding innovative features to engage users on the platform. Well, it is a brilliant idea to stay upon marketing trends on Instagram to boost the brand’s reach and engage your followers. So, follow the above Instagram marketing trends to outperform your competitors.
