Among platforms such as Shopify, WordPress Woocommerce, or Wix, the name Magento may seem strange to you and make you wonder: what is Magento?
But Magento is not an unknown platform. It is one of the most used e-commerce platforms today. It is not in the top 1 but is one of the most popular among medium and large companies to enrich their online store at a competitive price.
The growth of the Magento platform has been exponential in recent years as its features, scalability, and support community make it a great tool for building online stores.
In this post, you will learn more about what Magento is and why you should choose it to build your online store.
Features of Magento
It is an open-source online commerce platform written in PHP with which you can carry out all kinds of projects related to the creation of web pages for online sales. It is a tool for designing and developing your online store, allowing you to manage various areas, including marketing and web positioning.
Being an open-source platform, it gives you the freedom to change the code to your liking and thus adapt it to your business requirements once you learn the basics of what Magento is.
These features have made Magento a very powerful and very flexible platform, but they have also made it more difficult to manage compared to other web platforms. To create an e-shop with Magento, you need extensive programming knowledge, in line with what Magento is. Also, this platform provides a huge number of opportunities, namely integrations with other platforms. If you want your store to be as technologically equipped as possible, then https://dinarys.com/pimcore-magento-integration will help you with this.
Although the system makes it easier to include some previously developed extensions such as payment methods, shipping methods, customer service, or responsive design, the truth is that handling some technical knowledge will make it easier to build an eCommerce site with platforms.
Why use Magento?
Magento is one of the major e-commerce platforms in the world which, thanks to its technology, allows you to create a high-quality e-commerce website.
This platform is very popular in the world due to the following features:
- Product Management: this allows you to add many images, invite users to leave comments, leave product reviews, and make a list of favorites and inventory.
- Category Management: Allows the user to easily find and select products by category.
- Inventory Management: Users can manage stock items, as well as import and export processes.
- Customer Account Provides users with account status, transaction history, preferred catalog, and shopping cart.
- Customer service.
- Order management.
- Payments: It allows you to add many payment methods such as credit card, PayPal, Authorize.net, and Google Checkout and is compatible with external payment gateways.
- Search Technology: It is designed to enable fast, convenient search and is compatible with Google SiteMap.
- International support: provides the ability to install different languages.
- Marketing Tools: You can post coupons, promotions, and more.
- Analysis and Reporting: Integrates with the Google Analytics service and provides multiple reports.
As you can see, this platform provides a huge number of opportunities. This is what makes it so popular and relevant today. If you want to scale your business for a long time, then Magento is the perfect option for this. Just create your store and start earning a good income.