An SEO firm is essential for growing your business. Choosing the wrong firm can hurt your business and may cause your business to shut down. Not just your business but your bank account as well.
SEO firms are not “magicians.” They cannot wave the “magic wand” and poof! Your business booms! Any agency that claims they can boost your business in a blink of an eye is fraudulent. A new business does not suddenly grow overnight. Agencies like those will disappear with your money.
SEO agencies that do not operate properly also use keyword stuffing, which causes Google to demote your website.
SEO is about driving organic traffic to your company’s website. It is about using the proper keywords so people can find your company’s website on Google.
We will discuss finding local SEO agencies. We focus on two cities in Monmouth County, New Jersey, Toms River, and Wall. Both are located near the ocean, which is a fairly populated region.
When searching for an SEO agency in Toms River, we use the keywords “SEO Toms River NJ.” We use the New Jersey state abbreviation because there could be other cities of Toms River in The United States. The result is a list of SEO firms in and around Toms River. Not all agencies will be within the city limits; the list will provide agencies in nearby cities.
The process is the same when searching for SEO agencies in Wall. We will search for “SEO Wall NJ.” Again, there could be other cities with the name Wall in the United States, so we use the state abbreviation here too.
When checking the search results, whether or not they are within the city limits, check the reviews and the services they provide. Remember, there is no “one size fits all” when finding the right SEO agency.
Be specific about your goals when searching for an SEO agency. If not enough information shows on the agency’s website, you can email or call the agency and ask questions.
Outline what you are trying to accomplish with SEO, such as if you are trying to increase sales by using the keywords of “SEO Toms River NJ” or “SEO Wall NJ.” Competition is high, so using generic keywords may not help. The size of your audience will also have an impact on SEO usage.
SEO agencies are busy working on customers’ websites and often do not have time to optimize their websites. So the agency’s website may not have all the information you are looking for. That is why you can also check their social media pages, such as their Facebook or Twitter pages. Those will have the most recent reviews from customers, plus the reviews are legitimate. Google is somewhat notorious for “paid reviews,” which means the agency paid these people to write a good review. Google often does not catch them. Do not put all your trust in Google reviews.
Remember, SEO is a long-term process, and you could be working with an SEO agency for years. So meeting your goals with the company you choose takes time and patience.